Our Values

At freshwater we have 5 core values which form the foundation of the firm. This is covered under the acronym of “fresh”.

friendly – We are a friendly team and always seek to ensure our clients can approach us on any matter, regardless of how small the issue may be.

reliable – With our market leading systems and processes at freshwater we aim to offer a reputable professional service, which ensures everything is done on a secure and timely basis or we do it for free.

effective – All businesses are different, no one solution fits all. We believe in providing focused and competent advice specific for your business needs. We do this by being proactive and maintaining effective communication on a regular basis as part of our service.

simple –  We also understand that not all clients are familiar with accounting jargon; we always provide client advice in plain simple English.

honest – Business relationships are built on trust and goodwill. Our advisors deal in a straightforward manner, giving you honest advice whilst not trying to sell you any services you don’t require.